Education is not the learning of the facts, but the training of the mind to think – Albert Einstein
Successful people read A LOT!
It’s estimated that the top earning CEOs read, on average, 60 books per year.
60 books per year???
Thats crazy talk! Or is it?…
[Fun Fact] – Wealthy people read for information, self development, and success inspiration. Less wealthy (poorer) people read for entertainment.
Don’t worry, I didn’t create this post to tell you to read more than 1 book per week. This post is ultimately about QUALITY books that every Entrepreneur should read if you want to succeed.
I don't know about you but I’m a pretty busy chap, so being selective of what I feed my brain is important to me.
I only want to focus my attention on the game changers. The golden nuggets. You know, the kind of books that make you stop what you’re doing, re-evaluate your entire life and then go again with a different or more improved game plan. The kind of books that shake you, provide you with the skill set, knowledge and mindset that you didn’t have before.
These books are powerful.
Well, heres my top 10 of them little nuggets…..
By Tim Ferriss
No surprise for me that this is #1.
Personally - This book threw me the biggest curve ball.
I read The 4 Hour Work Week next to a swimming pool whilst on holiday in Greece. I was working my ass off as a builders labourer at the time, and I could barely afford the holiday, but I needed a break to recover from life.
This book forced me to question and challenge the conventional mindset around generating income, trading time for money, and the outdated concept of working until you can finally afford to retire and 'enjoy life'.
This book is the catalyst that got the ball rolling on my entrepreneurial journey, and I've never looked back!
It made me realise that wealthy people don't have 'jobs', instead they have automated, multiple income streams.
It educated me on the 80/20 rule. Showed how to focus my attention on the 20 percent of actions the yield 80 percent of the results. (Genius!)
If you haven't read this book yet.
By Robert B. Cialdini
Imagine having the super power to get whoever you wanted, to do whatever you wanted. (<< read that line again)
This book would come pretty bloody close to giving you that super power if you read it and applied the content into your daily life.
The book describes in detail Cialdinis' 6 weapons of Influence.
- Commitment and consistency
- Social Proof
These weapons are the highly effective, phschological methods used by marketers and sales folk that trick us into buying the things we buy, or taking the actions they wish us to take.
You'll feel pretty 'mugged off' reading this book, but in a good way!!
Not only will this book make you aware of the tricks, but it shows you very clearly how you can take full advantage of these methods, and apply them to your own business or sales strategies.
If you want to increase your sales, create more authority around your personal brand, or just learn some shit hot sales skills, read this book.
And then you can 'mug off' other people too. (In a good, value driven way, of course!)
By Grant Cardone
I use this book as the ultimate MOTIVATOR!
I would actually recommend the audio version of this book over the physical copy, purely because it's read by the author himself and he has an extremely motivating, passionate way of reciting it. Its clearly his baby and he wants the message to be loud and clear!
In fact, I listen to it at 1.25X speed and it gets me so pumped that I just want get my head down, get to work and obliterate my goals. And it works!!!
The core concept of the book is to aim your goals much higher than you initially desired. To increase your goals by 10X bigger, and to take massive action and be unrelenting until you reach them. Even when you do reach them, create new goals and repeat the process.
I remember when I first started my digital marketing 'agency' back in 2015 and my goal was to make $1k in a month. I read this book, created new goals (10X my previous) and within 4 months from start-up, I'd had my first $10k month. Coincidence?? Maybe I got lucky with a few high ticket sales? Who knows.
Onto the next goal though..... $100k month!
By Robert Kiyosaki
After getting over the fact that I felt sorry for Robert Kiyosakis' actual father - (Poor Dad) and the negative approach to his monidest about , I realised that the book contains some good insights.
I wouldn't recommend reading this book if you're already financially literate.
It is however a great book as an 'entry level' insight into entrepreneurship, as it provides a decent explanation of assets and liabilities, some of which will surprise you I'm sure!
In summary -
If you already know your sh!t- don't read
If you're new to the game - read.
By James Watt
Do you like doing things differently?
Does the idea of rules, formality, sales, business plans, bore you?
Are you fed up of taking advice from business people on how to start up a start up the right way?
I feel ya!
This book will inspire you to break away from the normalities of business. But instead to create a clear mission or movement that is so big, that your customers can't help but buy into it and want to be a part of a revolution in whatever you're revolting against.
One of the quotes:
Lead with the crusade, not the product.
James Watt and his business partner are the founders of BrewDogs. They set up a beer company. But thats not all they did...
They set out to revolutionise the entire UK beer industry, and change the way people enjoy craft beer. They set out on a solid mission, and have broken all the record book in the industry.
Its an incredibly inspiring read and gives you great insights into how you can apply an anarchic attitude to your business, and get people talking about you.
By Napoleon Hill
I genuinely believe this - If you read this book 10 times, take notes, apply the notes to your life/business..... You'll be wealthy.
As soon as my kids are old enough to read, I'm going to study this book with them. Its that good!
[Fun fact] - There have been more Millionaires and Billionaires who have made their fortunes as a result of reading this success classic, than any other book printed.
By Ben Horowitz
If you're going to start a business - You're going to fail, and its going to be tough. You'll have terrible lows.
"Great, nice one Craig!"
It's the truth! Its a good thing! (in the end) - 'A smooth sea never made a skilled sailor' or some bullshit like that....
The Author, Ben Horowitz knows all too well the highs and lows of being in business as he is one of silicone valleys most well respected and experienced entrepreneurs, and you don't get to that level of success and respect without having to roll with a few punches.
He gives amazing insights into managing the toughest problems and situations in business, and is almost reassuring when you read some of the shit he has had to deal with. You certainly won't find any of this content at business school, thats for sure!
By Stephen R. Covey
As the book may suggest, the author goes into great detail describing 7 habits that highly effective people adopt in order to become successful.
Before reading this book, I had great ideas and goals. I knew where I wanted to be. But my day to day life was a bit of a mess and I struggled getting anything productive done that would lead me any closer to reaching these goals.
The art of being effective is mapped out into 7 specific habits:
- Be proactive
- Begin with the end in mind
- Put first things first
- Think win/win
- Seek first to understand, then to be understood
- Sharpen the saw
Its great seeing that list and thinking 'Yea Ill apply those, I don't need to read the book.
You should read the book!
I try and read this book at least once per year as its very easy for your life to be led astray by distractions and bad habits. Its important to keep laser focused on these habits, and you won't go far wrong.
By Darren Hardy
What do you reckon would yield the greatest results out of these two actions:
- One, single, big haymaker where you achieve big results but can't sustain the big actions.
- Small, consistent, daily actions over a long period of time.
Interesting thought, hey?
Well, I know from experience that consistency over time will always prevail over big hitters with no stamina.
Darren Hardy does an amazing job of explaining this compound effect, where he describes the importance of consistent daily actions, and how to implement them into your life.
It's a good one!
By Gary Vaynerchuk
If you're a blogger, you need to read this book.
You'll quickly learn how you can:
- Discover your passions and them into a very lucrative business or blog by talking about them, relentlessly!
- Build an audience of raving fans
- Be yourself.
We all have a story to tell, and Gary Vee teaches you how to get that story across by leveraging the power of the internet
My top 10 best books for entrepreneurs.
If there are any more recommendations that you think should be on this list, let me know in the comments section below this post........